Colorado Green Real Estate

SHIFT: How Top Real Estate Agents Tackle Tough Times, By Gary Keller

Gary Keller has done it again. The real estate guru and esteemed author of ‘Millionaire Real Estate Agent' and ‘Millionaire Real Estate Investor’ is releasing a limited edition Hardcover copy of his most successful books yet titled ‘SHIFT.’

Not a moment too late, 'SHIFT' addresses the dynamics of radically changing market conditions in the real estate industry. The book begins with an overview of the recurring pattern of real estate business cycles nested one within the other.

The periodic nature of seasonal cycles is the one agents are most familiar with—sales tend to peak during summer months and drop during the winter months. Economic cycles are longer and less predictable. Both seasonal and economic cycles are governed the flux of inventory and income triggering a SHIFT from one type of market to another—buyers, sellers or balanced.

Changing market conditions can make or break a real estate agent’s career. The capacity to stay in the game and move beyond mere surviving toward thriving is dependent on the agent’s ability to persevere during tough times until the market stabilizes and then adapt to the new economic conditions.

'SHIFT' is a virtual tool box for real estate agents who are ready and willing to do what it takes to succeed. 'SHIFT' lays out 12 tactics for navigating radically changing market conditions. It's a must have for real estate agents eager to achieve their best.

In coming days, I review a select set of the twelve tactics to provide some additional insight to the timely value of this book and the wisdom it reveals.

Meanwhile, if you want more than reviews and you’d like to purchase the book, then go to http://giftofshift.com/activerain now.

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