Residential Green Housing Market Poised for Rapid Growth
The chart below is out of a presentation I’ve given about growing opportunities in the Green Housing Market. The data is from McGraw-Hill Construction Analytics report published in 2009. On the upside, the market is predicted to grow to as much as $140B over the next three years. The data predicts green homes will comprise as much as 20% of new residential construction by 2013.
Although we are still at the early stage of the market, every Realtor should recognize that energy efficient green housing construction is not a fad, it is a solid market trend that is rapidly growing.
Unfortunately, there just isn’t very much data out there to work with. This is typical of any early stage technology adoption cycle. It would be helpful to have market data by region and by price point. This will come as more MLS systems collect and report green housing data.
Even still, there is mounting evidence that we may be moving even faster away from the early adoption phase toward mass market uptake. With the programs coming out of Washington aiming to jumpstart an energy efficient upgrade market, it is just a matter of time before green becomes the norm.

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If you or someone you know is interested in buying or selling a home in Boulder or anywhere else in Denver Metro please call me. I can help you learn more about the area, and I can assist with all types of real estate transactions. I am also a Certified EcoBroker specializing in energy-efficient homes and environmental practices in real estate across the Front Range.
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John--Great information and statistics. I hear the same thing that buyers are willing to pay more to know that eco friendly materials are used and that their new home is energy efficient. Many people do care about their carbon-footprint.
John...our brokers are on board to get Green certified...just need to find the time...Cherise
Good blog John. I think we all need to be able to see the big picture and then more of us would "Go Green." It may cost us a little now but in the long run we'll all benefit. Of course, I'm a boomer and we wrote the book on "tree hugging." chuckle.
John - this is indeed good information - man has ignored Mother Nature for too long and now we are starting to come full circle - 'going green' started slowly in the 60's and when I lived in Europe during the 70's and 80's I saw the trend there too - suddenly it has REALLY taken off and I am so pleased! Great post!